2010 Coca-Cola film award brings attention to recycling
2010-03-18
Andy Landen and Alice Mathias, graduate students from the University of Southern California School (USC) of Cinematic Arts, have won the 2009-2010 Coca-Cola Refreshing Filmmaker’s Award for their short film entitled, “Message in a Bottle,” about a romance born from a recycling project. Landen and Mathias will be presented with their award on March 18 at the star-studded ShoWest Final Night Banquet and Awards Ceremony.
“The Coca-Cola Refreshing Filmmaker’s Award competition brings out the best of the best in young filmmaking”
The filmmaking duo will receive $10,000 and will have their film featured on over 21,000 movie screens across the nation this Fall as part of Coca-Cola’s pre-feature programming.
“The Coca-Cola Refreshing Filmmaker’s Award competition brings out the best of the best in young filmmaking,” said Stefanie Miller, Vice President, Strategic Alliances, Coca-Cola North America. “The judges selected Andy and Alice’s film because they cleverly featured a fun connection between Coca-Cola and the movies. And it was an added bonus that they also used their film to communicate an important message about living positively through recycling.”
Entrants to the Coca-Cola Refreshing Filmmaker's Award competition created short films featuring Coca-Cola as a refreshing part of the movie going experience. Ten finalists were chosen and each received a $7,500 grant to use toward producing their 50-second spot in 10 weeks.
“We felt privileged to be empowered with such a substantial budget and wanted to use this opportunity to voice something that is incredibly important to our generation,” said Mathias. “Working with Coca-Cola, a company that we know and trust, motivated us to give it our all.”
“Message in a Bottle,” directed by Landen and produced by Mathias, depicts a light-hearted romance of how love develops through the simple act of recycling. Each day after school through rain and shine, a young man stops by the recycling depot to exchange one empty Coca-Cola bottle for a nickel. In the process, he develops a growing interest for the cute girl working at the counter. Embarking on a creative plan to ask her on a date to the movies, he one day delivers a Coca-Cola bottle with the special message inside.
“The Coca-Cola Refreshing Filmmaker’s Award supports aspiring student filmmakers by allowing them to experience the world of professional filmmaking and showcase their work to leaders in the entertainment industry,” continued Miller.
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