Stouffer adopts new paperboard
2009-12-17
Stouffer’s brand adopts new paperboard packaging
New packaging for multi-serv products aims to be more eco-friendly.
Nestle Prepared Foods Company President and CEO, Angelo Iantosca, today announced that the STOUFFER'S brand will adopt new paperboard packaging in its STOUFFER'S Family and Large Family Size multi-serve products.
Iantosca notes that this is not the first change in packaging the company has made. "We've been adapting tray and package sizes for several years. In fact, we've challenged our team to explore new materials and innovative packaging solutions with the aim of becoming the category leader in efficient packaging." The accumulated effect of these changes--made while still delivering a consistent, quality experience for consumers--is significant. Iantosca continues, "For example, we've 'right-sized' the CPET trays we continue to use, and in doing so, were able to make a modest change to the corresponding carton size. This in turn led to more efficient case and pallet configurations. The reductions in corrugate consumption, paperboard used in our cartons, CPET in our trays and PET in the film covering totaled 2,754 tons per year."
"But our improvements did not just impact packaging consumption," he continued. "Our packaging redesign, coupled with an initiative to optimize the number of cases we can fit onto a pallet, helped us reduce diesel fuel consumption by 206,443 gallons annually and wood pallet usage by 4.7 million pounds," added Iantosca.
The Nestle packaging team is focused on a strategy that emphasizes both product quality and package efficiency. "With all of our frozen brands--STOUFFER'S, LEAN CUISINE®, HOT POCKETS® and LEAN POCKETS®--we focus on delivering the best taste for the consumer and an optimal package size for the freezer, whether it's the one at home or in retailer stores. By being thoughtful about how we meet both needs, we all benefit," concluded Iantosca.
For more information about Nestle and its efforts in the area of sustainability, please visit NestleUSA.com or read the brochure here.
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