Jingle Knockers Christmas ale from Cornish brewery Skinner's is the first product to feature the new 3D Glint label from Chesapeake.

Chesapeake Bristol has used the holographic print effect Glint to create a starry design over the illustrated Christmas label for the ale. The label was printed in 10 colours with a varnish.

Managing director at Chesapeake Bristol Andy Walter said the key to the label was the repro, "which had to be 100% accurate to ensure we got the best from the effect".

"The pearlescent finish it provides has to be seen to be believed," he said. "It adds a real feeling of movement which helps ensure a product gets noticed as the consumer walks past."

Chief executive and head taster at Skinner's Brewery Steve Skinner said he wanted a "distinctive look to the labels supporting the launch of our new Christmas ale".

"We had a strong focus on innovation in our business so being the first to market using this new effect ideally complements our philosophy."

Skinner's Christmas Ale is available from leading supermarkets and off-licences.