Twangerz Flavored Salts Redesign Features Unique Personality on Pack
2019-07-04
From:Packaging Strategies
Twang Partners Ltd. has redesigned its Twangerz Flavored Salts with a fresh, new look. The family owned operator of salts and seasonings, best known for their Twang citrus-flavored beer salts, has refreshed the product’s packaging to feature a more animated design for each flavor of Twangerz as a fun way to pair consumers’ personalities with five of the Twangerz flavors.
The new brand identity includes a 3D appearance. The entire line that has undergone the makeover includes the following flavors: Lemon Lime, Lime, Chili Lime, Pickle and Mango Chili, all of which can be found at most convenience and liquor stores throughout Texas and at select H-E-B Texas Grocery.
Twangerz is a line of low-calorie, flavored salt blends that can be eaten alone or used as a snack topping on fruit, popcorn, lollipops, paletas (Mexican-style popsicles) and more. Twangerz fans also associate different flavors with various uses - like pickle salt as an aid to post-athletic activity – hence, the boxing pickle mascot represented on its 2019 bottle.
Twangerz has historically been one of Twang’s more kid-friendly brands — in comparison to popular beer salt and Twang-A-Rita cocktail rimming blends — and some of the new Twangerz labels have strategically been designed with a younger audience (and the young at heart) in mind.
Twangerz was introduced in 1986 as a simple packet and used as a topping for convenience store retailers looking to provide their customers with a quick, grab-and-go spicy addition for salads, sandwiches, fruit, vegetables and salty snacks.
Claims
The copyrights of articles in the website belong to authors. Please inform us if there is any violation of intellectual property and we will delete the articles immediately.
