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Grey Goose unveils limited edition vodka and capsule collection
2019-05-23

From: Packaging News


Grey Goose Vodka reveals the third instalment of the Limited-Edition Riviera Series bottle along with a capsule collection that features must-have travel and clothing items.



Grey Goose Vodka and Parisian fashion label Maison Labiche collaborated to create this year’s limited-edition Grey Goose Riviera bottle, and reveal a hand-designed capsule collection comprised of fashion and travel items , designed as an invitation for people to ‘Live Victoriously’ this summer.


The Grey Goose x Maison Labiche limited edition Riviera bottle is the third annual instalment in the Grey Goose Riviera Series and will be available at selected retailers including Sainsbury’s, Tesco, Amazon and Ocado from May 28.

The phrases on the limited Grey Goose Riviera Series bottle, depicted in the Maison Labiche signature style embroidery font, read as an invitation to Live Victoriously this summer, recognising moments of everyday celebration —  from brunch on the terrace to sundowners on the balcony, a reminder that summer is for living in the moment.

The unique wave design on the bottle is inspired by trips taken by Maison Labiche co-founders, Jean-Baptiste Richard and Marie Welté, to the Côte d’Azur and the shores Pampelonne beach in the French Riviera.


The partnership with Maison Labiche extends this year’s Grey Goose Riviera series beyond the bottle and translates the designs into an all-new limited-edition capsule collection that features a leather passport wallet, a range of unisex t-shirts in classic white or Breton stripes and a beach towel. Each item is embroidered with the Maison Labiche signature handwriting style, depicting phrases that remind us to live victoriously this summer, including ‘Vivre le moment’, ‘Live like summer never ends’ and ‘Live Victoriously’. The capsule collection will retail on www.maisonlabiche.com from May 15, with international shipping available.


The collaboration between Grey Goose and Maison Labiche is cemented in a shared understanding of consumer demand for more authentic and relatable luxury brands and launches after the recent brand platform reveal from Grey Goose Vodka – Live Victoriously. At its core, Live Victoriously recognises that you are the special occasion, and that every moment—big and small– is an opportunity to create a lifelong memory. The insight behind the platform is that personal fulfilment is no longer achieved by simply impressing others, but rather by a brand’s role in helping consumers transform otherwise ephemeral moments into lifelong memories.

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