From: Packaging News
Robot Food has created packaging design for Clearly Drinks’ flavoured sparkling water Upstream.
The design agency was tasked to come up with a brand positioning, name, tone of voice and brand identity that could ‘elevate everyday moments’.
It created fresh, spacious, contemporary designs with imaging highlighting natural streams with lakes near mountains and rivers on the ocean.
Martin Widdowfield, creative director at Robot Food, said: “Each landscape is intriguing and descriptive of the flavours within, promising a moment of serenity and calm – a little respite from busy daily life.”
Simon Forster, Robot Food founder, said: “We wanted to position Upstream as aspirational but accessible to everyone. Premium doesn’t have to come with a price tag so the aim was to show how these drinks can bring a little sparkle to anyone, anytime, inviting people into the escapism of a taste that can transport you somewhere else.”
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