From:Packaging News

Food supplement start-up Sea CBD has revealed new brand identity and packaging created by Echo.

According to design agency Echo, the colour palette features “earthy hues accentuating the sea-inspired blue and green tones”.

“Start-up brands need strong pack design to connect with consumers,” said Sea CBD co-founder Jack Jackson. “In a market maturing as fast as this they also need to be able to do it quickly. We chose Echo as our partner partly because they could do everything from start to finish to bring our idea to life, and partly because they got as excited as us about our idea.”

“The design echoes the dynamic equilibrium, not only of the sea but also of the product,” added Christy Davies, design director at Echo. “Both relaxing and invigorating, there’s a real duality to CBD oil just as there is to the ocean. The colour we created is a result of hours spent researching the colours you find in icebergs and the deep ocean – we think it will really deliver category standout for this product.”