From: Packaging News
Some US military personnel have recently been surprised to see an uncanny resemblance to their commander-in-chief when biting into their ready meals.
Whether at various training facilities throughout the country, or low-level theatres of war globally, the military’s food-to-go pouch packs appear to subtly feature President Trump and possibly even his outspoken entertainment ally Kanye West.
The packs appear to feature a gentle presidential silhouette that have military consumers questioning whether it really is the 45th President of the United States.
If the packaging design is really by design (which it appears to be), the net effect is questionable – will military personnel (a substantial vote bank for both the Republican and Democratic parties) appreciate seeing their commander in chief every time they chomp on their food-to-go packs? Or will they resent seeing Mr Trump’s quiff in the silhouette when all they can think about is replenishing their energy?
With an estimated 1.3 million strong military and another close election expected in 2020 – 80,000 votes in three states ensured Trump beat Clinton in 2016 – will a curious packaging design on US military food-to-go pouches help swing the vote in two years time?
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