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Butterfly Cannon creates limited edition pack for VOYA

From: Packaging News

Design agency Butterfly Cannon has created a limited edition pack for luxury organic spa brand VOYA.

The brand, based in Ireland, is said to combine the “300 year old Irish tradition of seaweed bathing with a five-star global spa experience”. Butterfly Cannon was inspired by organic forms of the seaweed and the flowing waters of the ocean.

The pack combines deep, dark blues and greens. It is overprinted over a metallic substrate to make the design “shimmer and shift in the hand”.

The same piece of art was able to be adapted and used across VOYA’s entire range of products and we also created the key visual for the festive communications campaign.

Arron Egan, creative director at Butterfly Cannon said: “By getting to the heart of what’s important to VOYA and exploring material and finish, we have created design that has both depth and rich detail in the hand, whilst being simple and impactful on shelf.”

Gretta Salter, senior brand and communications executive at VOYA added: “Butterfly Cannon’s in-depth approach and adaptable design is in keeping with the organic and environmentally friendly ethos of our product and brand. They had the ability to enhance this with that all-important added celebration and drama for the festive season. A mark of the success of our Christmas offering was its reach across a range of different SKUs and marketing campaign materials bringing tying everything together with an organic yet luxury feel.”

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