From: Packaging Strategies
Cincinnati-based Braxton Brewing Co. has reshaped the hard seltzer scene with a new variety that makes an adult-friendly beverage crafted with pure Kentucky artisan water at only 100 calories and two grams of carbs.
Vive Hard Seltzer will be available early 2019 in four natural flavor varieties: Mango, Lime, Dragonfruit and Grapefruit. The spiked sparkling drink tempts beer drinkers with a light delight.
The new drink is not only a first for Braxton Brewing Co., but also puts Braxton on the map as the region’s first brewery to release an adult beverage of this kind. Each slim can has 5% ALC/VOL, is gluten free with just 100 calories and two grams of carbs. Every variety is a new way for alcoholic beverages to be enjoyed guilt-free and is made with pure Kentucky artisan water — an ingredient unique to many of Braxton Brewing Co.’s other brews and to Vive Hard Seltzer.
“Working on the Vive Hard Seltzer product has been both challenging and rewarding," said Evan Rouse, co-founder and chief product officer of Braxton Brewing Company. "When opening Braxton, I never thought we would be making a move into the FMB bev-alc category, but I am extremely excited we have decided to explore this sector.”
The process of creating a hard seltzer is unlike that of creating a beer, according to Braxton Brewing Co. It is a new process relying on new and unique equipment that allows the brewery to create a clear, neutral, pure base, that when unflavored and uncarbonated, highly resembles water. Over six months of research on the category and even more time on product research and development went into making Vive the innovative product it is.
Vive will be available at Kroger stores in a 12-count variety pack of 12-oz. slim cans, a six-count Mango Pack of 12-oz. slim cans and a six-count Lime Pack of 12 oz. slim cans.