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Iceland claims in-store deposit return scheme a success

From: Packaging News

Frozen food retailer Iceland has claimed that its deposit return scheme (DRS) is a hit with consumers with just over 300,000 bottles returned.

Iceland installed reverse vending machines last year at five UK sites. Consumers were given a 10p voucher for every bottle deposited.

The retailer said that 311,500 plastic bottles had been recycled and claimed that in November a daily average of 2,583 bottles were recycled.

Iceland managing director Richard Walker said:  “We’ve gained hugely valuable insights into both consumer interest and the functionality of the schemes, and it’s clear from the results that consumers want to tackle the problem of plastic head on and would be in support of a nationwide scheme.”

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