From: Packaging News
Drinks design agency Denomination has created the pack for Strongbow Blossom Rosé Sparkling Apple Cider.
The brand is part of Carlton & United Breweries and Denomination approached the design by homing in on the product’s central ingredient, apples, to establish cider cues as the main feature.
The hand-drawn illustration of the apple blossom branch curving around the front label not only alludes to the tree in the Strongbow logo but also, according to the agency, gives the product credibility and authenticity, promising taste while evoking nature and freshness.
Denomination added that the chosen core colour of dusty pink mirrors the liquid colour and alludes to the light and not overly sweet taste of the cider itself.
Paige Dawes, maarketing manager for Cider at CUB, said: “Denomination perfectly captured the elegance and femininity that we were trying to achieve through the packaging of Strongbow Blossom Rosé Sparkling Apple Cider. The beautiful blossom illustration elevates the premium cues of the brand while creatively linking it to the cider category. The finished product speaks volumes about the talented eye for design that the team at Denomination possesses.”
Rowena Curlewis, chief executive of Denomination, added: “We worked towards ensuring the final printed packs did the design justice, as the intricacy, warmth and depth of colour in the illustration and throughout the packaging was so specific. The reaction to our design for Strongbow Blossom Rosé Sparkling Apple Cider has been so strong in both consumer research and with trade, that we believe it has the potential to positively impact the growth of the parent brand.”