From: Packaging Strategies
WPO (World Packaging Organization) will hold its 101st meeting October 22-26, 2018, organized by its local member CEPI (China National Export Commodities Packaging Research Institute), in Jinan, China. The organization expects about 35 members, representing 30 countries including Australia, Austria, Brazil, China, Croatia, Czech Republic, Finland, Indonesia, Kenya, Lebanon, Nigeria, South Africa, Turkey, U.K. and the U.S.
Members will have the chance to participate in a series of relevant and interesting meetings and events. Besides the official WPO Board Meeting (October 25), part of the program includes the WorldStar Judging Process (October 24) and a National Packaging Conference (October 23).
"As the World Packaging Organization, we have the responsibility of discussing strategic matters to sustain growth of this industry and to keep our mission alive: 'Better quality of life through better packaging for more people,’” stated Pierre Pienaar, WPO president. According to Piennaar, one of the current discussions in the packaging world is about the role of packaging in reducing food waste and poverty, and how packaging education programs can be a powerful tool to achieve these goals.
“WPO has in its DNA the responsibility of educating professionals and industries of the relevance of packaging, from a technical and technological point of view, as well as from a marketing perspective,” added Pienaar. One of the main tools WPO uses to achieve this goal is the Packaging Education Programs carried out in many countries, especially developing countries. Besides the huge number of packaging professional trained in the last five years, other significant results of these efforts can be seen in the packaging projects that enter WorldStar Awards, also organized by WPO. Entries for the 2019 edition will be judged in Jinan.