New packaging debuts for Paleta de Fruta! brand

Talbot Design Group creates bright identity for fresh fruit frozen on a stick

-- Packaging Digest, 10/22/2009 8:21:00 AM

Talbot Design Group, Inc. has created a new logo and brand packaging for Frutstix Company's new product line, Paleta de Fruta! Frutstix developed the new products specifically for the growing Hispanic market. They are individually wrapped freshly frozen fruit bars manufactured in San Diego, CA. The new bars will be distributed and sold in club stores throughout the nation.

The Paleta de Fruta! line introduces seven new flavors, including a sweet and spicy chili mango bar. Talbot Design took a fresh and fun approach in designing the logo. It has friendly-looking rounded edges, uses playful typography, and ends with an exclamation point to emphasize fun and enjoyment for the whole family.

Talbot Design Creative Director and founder GayLyn Talbot, a recognized color strategist whose company's work has been featured by the Pantone Color Institute, knows what colors attract consumers' attention. "We made use of eye catching yellow, black, red and green for the logo while keeping a clean look," she says. Coincidentally, this week's Fortune Magazine features an article mentioning Pantone, on the importance of color, and how manufacturers are understanding its key role in consumer forecasting and moving product.

The packaging design focuses on the freshness and quality of the bars, using coordinated photography of fresh chunks of fruit for each delicious flavor with a clean white background that reinforces eye-popping contrast. The design features large pieces of fruit prominently displayed throughout the seven different product packages to emphasize the quality and freshness of the hand-poured bars and the client brand.