Bacardi has partnered with non-profit organisation Lonely Whale to eliminate the use of 1 billion single-use plastic straws by 2020.
The spirits company – which owns brands such as Grey Goose and Bombay Sapphire – has announced a commitment to review its global supply chain, with the aim of removing non-essential, non-recyclable single-use plastic waste.
Through a series of corporate and brand collaborations, events, and calls to action around the world, Bacardi will encourage consumers, customers, and all those looking to lend their ideas and voices to the initiative to join the campaign titled #TheFutureDoesntSuck.
The initiative kicks off in London, where the Bacardi rum brand and Lonely Whale will mobilise consumers and businesses to work together towards the goal of achieving a radical reduction of single-use plastic straw consumption throughout the city.
In support of the collaboration with Lonely Whale, the global headquarters of Bacardi in Bermuda has launched a new training programme for distributor partners and on-premise locations that offer alternatives to plastic straws.
In the US Bacardi will continue to partner with national chains and independent accounts to promote plastic-free, marine-friendly straw, or strawless options for cocktails.
Rick Wilson, senior vice president of corporate responsibility for Bacardi, said: “Engaging our accounts and our consumers in the reduction of single-use plastic is a critical next step in helping to put an end to plastic pollution.
“Single-use plastic items are among the most collected pieces of trash in our oceans, and we are urging our consumers to add ‘no plastic straw, please’ to every drink order so together we can make impactful change.”
Lonely Whale executive director Dune Ives said: “In 2016, Bacardi led the drinks industry with the first #NoStraws campaign focusing on eliminating single-use plastic straw from its cocktails. In 2017, Lonely Whale amplified this early leadership, creating one of the most celebrated global movements around the single-use plastic straw with our Strawless Ocean initiative to remove 500 million plastic straws from the US waste stream.
“Now in 2018, we celebrate the combined power of Bacardi and Lonely Whale to reduce the single-use plastic straw population by 1 billion by 2020 in what we believe will become one of the most impactful environmental campaigns of this decade.”