From: Packaging News

Tetra Pak has launched a suite of new packaging material effects to help food and beverage producers revitalise the look and feel of their products.

The carton giant said Tetra Pak Artistry help brands attract shoppers’ attention without the need for the manufacturer to switch to a new packaging format or invest in new equipment.

Tetra Pak Artistry will include:​

‧Tetra Pak Reflect: to incorporate holographic effects onto the package
‧Tetra Pak Metallized: to create a metallic effect
‧Tetra Pak Craft: to give the package the natural look of bare paperboard with wood fibres

Charles Brand, executive VP, product management and commercial operations at Tetra Pak said: “In a world where almost everything needs to be ‘personalisable’, we want to provide customers with something unique to help their brands rise above the noise and reach the shopper. The new suite of effects and expressions will help our customers enhance their brand at no additional investment, making it a cost-effective solution to their needs.”

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The range of effects will be available for the majority of Tetra Pak package formats and offered to customers worldwide.