From: Packaging News
Quadpack Industries is expanding its presence in the Asian beauty brands market with a dedicated sales operation to service brands and contract fillers in the Pacific region.
Around a third of the world’s beauty packaging spend comes from Asia. It accounts for half of the world’s skincare market, with many global trends originating in countries like Korea and Japan. What’s more, domestic markets are growing and maturing.
Quadpack has ambitious plans – and aims to secure 1% of the €6.5bn Asian market in the next five years, growing to become a key strategic sales region along with Europe and Americas.
Jason Smith, Quadpack regional director, said this was a key element of the company’s larger organic growth plans.
“We already have an established office in Australia and New Zealand and, since our merger with Collcap, an unrivalled presence across Asia, with a supply chain and QA team spread across China, Hong Kong, Korea and Taiwan. Now the different domestic markets are maturing, the time is right to start building relationships with local brands.”
Jimmy Kim, Quadpack sales manager Asia, added: “There’s a real opportunity for a packaging solutions provider like us – with global experience, a unique portfolio, our own manufacturing capability and a proven track record in Europe – to help these brands perform both locally and internationally.”