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New addition to International Paper’s cup range
2017-10-25

From: Packaging News

International Paper Foodservice Europe is aiming to shake up the market with its new Titanium paper cup for hot drinks.


The new cup is part of the company’s Hold&Go group of products. The metallic silver print has a shimmering finish with shades that appear to change as the cup is turned. Darker grey horizontal stripes break up the silver.


David Lawlor, sales and marketing director of International Paper Foodservice Europe said: “The Hold&Go hot drinks cup has historically featured a traditional design. Our Titanium design is an entirely new approach that brings a more contemporary, fun look to the hot beverage cup.


“It is one example of how we believe packaging design can be used more effectively across foodservice to enhance the overall consumer experience.”

The range incorporates International Paper’s ThermaShield technology that creates a double wall paper cup, which does not require a sleeve or double cupping.


The Titanium design is available in 12oz and 16oz sizes with two lid styles in black or white

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