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New vibrant packaging for La Bella skin and hair products
2017-05-24

From: Packaging Strategies


La Bella®, a line of skin and hair products, enhanced with exotic, powerful ingredients to bring out the unique beauty of women everywhere, just released its redesigned packaging.

“Incorporating ingredients inspired by Latin beauty secrets passed down for generations, La Bella has helped women feel their most beautiful for nearly 30 years,” says Michelle Hanson, director of marketing, The Village Company, parent company of the La Bella brand. “From chaos-free curls to sleek, shiny style to glowing skin, this full line of personal care products provides versatility in beauty and styling performance.”

La Bella prides itself on featuring culturally-relevant ingredients within each formula of the brand’s line of hair and skin products. Examples include honey, mango, avocado, coconut and plant placenta, among others. The powerful blend of these natural ingredients combined with rich vitamins and antioxidants results in healthier, younger looking skin and nourished, strong hair.

La Bella products are hitting shelves now with new bold and vibrant packaging that aptly represents the La Bella woman. Graphics of the hero ingredients adorn the front along with key product and benefit information for easy identification.

La Bella Styling Products tame even the wildest of hair with its line of serums, styling and holding gels. Avocado-infused products lift, define and smooth hair, while coconut oil provides shape, control and shine.

● La Bella Max Hold Styling Gel + Avocado Oil
● La Bella Super Hold Styling Gel + Coconut Oil
● La Bella Extreme Sports Gel + Coconut Oil
● La Bella Super Shine Serum + Avocado Oil
● La Bella Curl Cream + Coconut Oil

La Bella recently introduced a new moisturizing duo to its line of shampoos & conditioners to amp up hydration for soft, shiny and healthier hair. Enriched with honey and mango extracts, the new collection quenches your hair in moisture to repair damage and brittleness and keep it protected against future damage.

La Bella also markets a skin care line comprised of luxurious oils and creams to restore, rejuvenate and soften dry skin as well Body Care beauty and cleansing bars that gently clean, leaving skin nourished, soft and more radiant looking. 

La Bella products can be found in select Walmart, Target and Walgreens stores, or online.

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