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Tetra Pak to target 100% juice sector
2016-09-23

From: Packaging News

Tetra Pak is targeting the 100% juice drinks sector, which it is forecasting to return to growth by 2018.


The world’s largest food processing and packaging solutions company has released its 100% Juice Index report which states that 100% juice should return to growth despite global economic slowdown and the recent debate around sugar.

The combination of emerging growth hotspots and slowing decline in established markets is stabilising 100% juice and bringing it back to growth going forward to 2018.

Insights from the report show that 100% juice remains a significant part of the average consumer diet, with more than 40% of people drinking it every day.

Tetra Pak said these findings indicate great potential for 100% juice.


Tetra Pak President and CEO Dennis Jönsson said: “It is good to see that brands globally are turning the challenges presented by changing lifestyles and the sugar debate into opportunities.
They are driving growth in the 100% juice category with new products that capture the imagination of consumers, stretching beyond traditional fruit juices such as orange and apple, to a range of inventive vegetable blends, and new fruit flavours, creating endless possibilities for new recipes. As ever, the key to success is innovation, offering the right product at the right time to meet the modern consumers’ needs, and, just as importantly, capturing their attention and making a connection with them.”

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