From:Packaging News

Original Source has appointed Hark Creative to launch a new range of moisturising Shower Milks.

Packed with vegan milk extracts, natural moisturisers and 100% natural fragrance, the products from the PZ Cussons-owned, naturally intense shower brand are being rolled out in major UK supermarkets and high-street beauty stores.

Hark was briefed to devise pack designs that would instantly communicate the milky, moisturising point of difference of the new range.

John Murphy, creative director at Hark, said: “We worked closely with PZ Cussons on the branding. We’ve turned Original Source’s iconic black funnel device and cap to white, instantly differentiating against the existing core range on shelf.”

Stephanie Rep, Original Source European brand manager, added: “We are delighted to add Shower Milks to our portfolio. Consumers expect Original Source products to deliver a sensorial hit through the power of nature, now with a fruity moisture boost.

“Hark responded to our brief to deliver a pack design that perfectly reflects both the milky moisturising properties of the new formulation as well as the intense natural fragrances we are known for.”