From:Packaging News

Tyrrells Poshcorn, the premium popcorn brand is celebrating summer with a new limited edition Strawberries & Cream Poshcorn.

Hitting shelves from 1 March, the pack will be available throughout the summer in both 75g sharing and 22g handy-packs.

As the popcorn category grows at 30% year on year and the British appetite for premium popcorn said to be on the rise, Strawberries & Cream Poshcorn is the first of what will be a rolling seasonal programme for the brand, with developments for a 2016 winter variant already underway.

Popped at Tyrrells Court Farm, Tyrrells have also applied a differentiated seasonal design to the pack. The launch will be supported with PR, social media and regional sampling activity.

Jocelyn McNulty, Tyrrells marketing director commented: “Our new Strawberries & Cream seasonal launch is part of a sustained programme of marketing support for Poshcorn this year as we make the most of this really exciting growth category. We’ve had a fantastic response from retailers who see Tyrrells as a natural fit within specific British themed summer promotions. Let’s hope Murray stands out as much as our bright new pack this summer!”