From:Packaging News

Packaging and print consultancy SaucePM has launched Recanize, an innovatively shaped drinks can packaging concept with a global patent.

Recanize is ergonomically shaped to emulate the on-trade glassware whilst offering benefits of the traditional aluminum drinks can. The drinks can is aimed at the off-trade market, in a bid to replace traditional cans with packaging that enhances the consumer brand experience.

Neil Shackleton, managing director at SaucePM said: “We believe that Recanize creates a consistent consumer brand experience between on-trade and off-trade. The use of plastic glasses at public events, for example, can distort the consumer experience. Recanize could change that with its simple, yet effective format.”