The product is using Rexam’s XD11 fine mist pump with “Maximist insert”. In addition, Nuxe is using Rexam’s Sofistic’s for sampling.

Samira Chmiti, Product Manager for fragrance at Rexam Personal Care said: “The selection of our ultra-compact XD11 and Sofistic’s for Nuxe’s very first fragrance demonstrates the company’s complete confidence in Rexam’s ability to deliver a superior fragrance pump – mini-product solution.”

Chmiti added: “This is the type of complex international launch that requires one-stop sourcing, manufacturing expertise and comprehensive field support.  Seamless worldwide integration of marketing, production and technical support is critical.”