Packaging Digest

Mr. Bubble celebrates 50 years with new look

Introduced by Gold Seal Co. in 1961, and currently owned by The Village Company, Mr. Bubble is celebrating 50 years of making bath time fun. Originally developed as a powdered bubble bath, then launched in a liquid formula in 1972, Mr. Bubble was recently improved to create even more bubbles with an even gentler clean.

To celebrate this milestone, the Mr. Bubble character has been updated to be more animated and appealing to today's kids, while still maintaining the nostalgia that parents know and love. A dramatic change from the original pink bubble with white outlines, the new Mr. Bubble was created with brighter colors and deeper dimensions.

Original Bubble and Extra Gentle bubble baths in 16-oz and 36-oz bottles will feature specialty birthday-themed packaging for 2011.In addition to the new, updated Mr. Bubble character, the bubble bath products will feature a birthday label throughout 2011 to commemorate its 50-year history. Both Original Bubble Bubble Bath and Extra Gentle Bubble Bath, each available in 16-oz and 36-oz bottles, will showcase a birthday Mr. Bubble, with bubbles, balloons, streamers and a birthday banner.

Mr. Bubble is expanding on its best-selling bubble bath line-up. With the recent introduction of Body Wash, Moisturizing Hand Soap and Foam Soap, all available in Original Bubble and Extra Gentle, Mr. Bubble Makes Getting Clean Almost as Much Fun as Getting Dirty! in even more ways.

Source: The Village Co. LLC

Mr. Bubble has changed hands quite a bit over the years, but current-owner The Village Company is excited about the new Mr. Bubble character and packaging updates to celebrate the big anniversary