Sunrise Packaging Blog

Effectiveness of B2B Social Media Marketing

Social media in a business setting has begged the question…how does this whole thing translate into sales? It’s a great yet complex question.

Now that social media has been around for a short while, marketers are beginning to understand how to use the medium to its full effectiveness. And hard selling via Facebook, Twitter, etc. is not the way to go. In fact, it’s a definite no-no to over-saturate your company’s blog, Twitter, & Facebook feed with advertisements and overt sales propositions. Using these social networks tastefully for business requires one to “know their audience”. It’s ok to inform your social networks about your company and engage in conversation- that’s the point. Show your personality.

Social media for business gets even more tricky in a B2B arena. Businesses are especially less patient with other businesses blatantly selling on social networks. B2B companies need to look at their social media strategies as branding devices rather than a virtual member of the sales team.

A recent social media marketing survey shows what B2B companies are identifying as the most effective uses of social media. The sample size was approx. 1,800 people.

Most Effective Uses of Social Media for B2B Companies

Influence brand reputation- 39%
Improve search engine rankings- 38%
Increase brand awareness- 37%
Increase website traffic- 33%
Generate leads- 17%
Improve internal communications- 17%
Increase online sales- 13%

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