SCA Packaging works with some of the biggest names in the UK and across Europe to create effective, innovative packaging as well as industry leading point of sale marketing material. Whether a customer is looking for new branded packaging, innovative display options, or bespoke contract packing, SCA can genuinely provide a ‘one stop shop’ of cost-efficient packaging solutions.

The relaunch will also see the introduction of a completely new brand identity, led by a striking black and white creative with a magnified ‘eye’ in one of three vibrant colours – green, pink and blue – representing the three specialist fields. The ‘eye’ symbolises the visual aesthetical appeal of SCA Packaging’s printed products and will run across all of the company’s materials, both on and off line.

Tom Heys, Managing Director, commented: “We are delighted to be relaunching SCA Packaging and introducing three distinct divisions of expertise across Branded Packaging, Display and Co-Packing. Our aim is to communicate the breadth and diversity of our offering and reaffirm our position as one of the biggest players in the market. Our recent history has meant that it was both complex and occasionally confusing for customers and as a business that prides itself on helping our customers, we felt that now was the time to simplify our structure and make it even easier for customers to experience our best in class packaging expertise."

"The new contemporary impactful look and feel of our corporate identity further illustrates the company’s leading edge capabilities which enable us to meet the demands of today’s FMCG markets and create maximum impact for every brand we work with anywhere and everywhere customers encounter it.”

Craig Carrington, Marketing Manager, told Packaging Europe: "Having sold our paper businesses to Saica in 2008, we felt that much of our recent press has been about what we don't do, rather than letting the market know what we do and the fact that we are very much a force to be reckoned with in branded packaging, display and co-packing. Our new logo, website, brochure, and clearer branding are aimed at conveying the breadth and diversity of our services, and underlining the fact that we remain a big player in the UK."

He continued: "An important message we want to get across is the fact that the three business units can work together in synergy. For instance, we recently worked with Carlsberg, with branded packaging, display and co-packing combining successfully to produce a complete solution, and the client benefiting from one point of contact throughout the project."

For more information visit:
www.scapackaging.co.uk