Sunrise Packaging Blog

EXTREME… Baby Carrots?

I don’t know about you, but when I think of extreme I think of sky diving,  bungee jumping, mountain climbing; anything where a serious injury is a possibility. Carrots are one of the last things to come to mind.

But that isn’t stopping “A Bunch of Carrots Farmers” from launching their baby carrot campaign.
The group is launching a campaign called “Eat em like junk food!” The commercials are pretty funny and are obvious parodies of other junk foods you can buy like chips and candy.  The question is, Is witty packaging and commercials enough to encourage people to give up actual junk food for healthy food hiding behind junk food packaging? In the next few months we will be keeping tabs on the results and post them here for you to see.

For the time being extreme baby carrots is at least making the headlines all over the internet.

You can view one of the ads here:

http://www.sunpack.com/blog/2010/09/extreme-baby-carrots/