English |
简体 |
繁體
Sign Up Now | Log In | Help | Add favorite | Expo-Sourcing
 |
|
Heinz brings back original pack for tomato soup's centenary
Heinz is bringing back the original packaging design for its iconic Cream of Tomato Soup to celebrate its 100th birthday.
Heinz Cream of Tomato soup was first introduced to the UK at Fortnum & Mason in 1910 and the store is creating a window display around the original label and the limited-edition cans have been available since yesterday
Soups with the limited-edition label will be available in major retailers in October backed by a £2m advertising campaign, including TV and radio.
The current label retains many of the cues from the original – the keystone, red background and images of tomatoes.
Senior brand manager Jennie Chubb said: "The limited-edition label will remind our customers of our extensive heritage and experience in the sector. We are looking forward to another 100 years of success."
The wet ambient soup market is worth £355m, Heinz said.
In a similar move in February,
Tel:886-2-28941823 Fax:886-2-28941837 E-mail:viya@packsourcing.com
Copyright Notice © 2015 New Insight Publishing Ltd.. All rights reserved.
Powered by Packsourcing
