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Paxo targets Christmas shoppers with new Bake in a Box stuffing
Premier Foods has launched Paxo Bake in a Box in a bid to boost sales in the run up to Christmas.
The new product will go on sale next month targeting consumers who "hate the clean up process that comes with making stuffing".
The stuffing mix comes in an oven ready tray, which allows the stuffing to be prepared and baked in.
It is available in two flavours: sage and onion; and sausage meat and thyme. According to Premier Foods, the sage and onion flavour drove Christmas sales in 2009. The company is anticipating similar success this winter.
"Winter is a key season for Paxo, with 42% of volume being bought over the eight weeks leading up to Christmas," said Premier Foods Classic Brands marketing controller Abigail Dixon.
"The new Paxo Bake in a Box range is catering to the consumer demand for mess-free stuffing making."
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