Packaging Digest

Laura Slatkin Introduces the PROJECT ART by NEST in stylish packaging

Home fragrance expert Laura Slatkin, Founder, President and CEO of NEST Fragrances, is renowned for her sophisticated scents and luxe design, infusing her signature aesthetic into every collection she creates. Now the industry leader in luxury home fragrance introduces PROJECT ART by NEST Fragrances, a new collection that brings Slatkin's extensive expertise to everyday fragrance consumers, making superior scents and sophisticated packaging accessible to everyone.

Along with PROJECT ART scented candles, NEST Fragrances will simultaneously launch coordinating home fragrance and personal care products with the introduction of the PROJECT ART Reed Diffuser and Liquid Hand Soap and Hand Lotion.

Featuring the work of several world-renowned photographers noted for their still-life artwork, PROJECT ART's product labels and packaging display stylized, vibrant color photographs of various flowers, fruits, herbs and food against crisp, white backgrounds. While PROJECT ART began as an internal company project name, Slatkin soon realized that the phrase underscored what she set out to achieve when developing her latest collection.

"I am extremely excited to introduce a breathtakingly beautiful new brand, PROJECT ART by NEST Fragrances," said Slatkin. "PROJECT ART is an important new home fragrance collection consisting of 12 outstanding core fragrances. PROJECT ART combines the art of home fragrance with the art of sophisticated packaging - an expertise I have perfected over the last two decades. PROJECT ART is a truly unique home fragrance collection; I am very proud to finally bring this collection to fruition!"

SOURCE: NEST