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Gendall mixes slick design and provenance on Cornish oil bottle

Gendall Design has created the packaging for a rapeseed oil that is being used in Jamie Oliver's restaurant Fifteen Cornwall.

SimplyOil was developed by George Thomas of Coswarth Farm near Newquay who tasked Gendall to create the packaging on the back of work for his Cornish Sea Salt range.

Thomas said Falmouth-based Gendall was given a tight deadline to create the final look.

"Following some feedback and tweaks to the design, we now have a great looking bottle label that really stands out thanks to clever branding that conveys Simply Oils' Cornish origin and quality," he said.

Park Labels in Honiton printed the label.

The "punchy typography and bold colour scheme" was also used on marketing material for the product's launch at the Royal Cornwall Show in June.