"Our consumers told us they wanted a premium offering from their favorite brand for those special occasions and every day celebrations," said Hughes. "We wanted to enhance two main flavor attributes that are the key contributors to our Gold Medal Winning Formula."

Distilled in Collingwood, Ontario, Canadian Mist Black Diamond is crafted using select grains and crisp, clear water from the pristine Georgian Bay, North America's largest pure water source. It is rich in rye and sherry for a full-bodied flavor that can be savored straight or enjoyed in your favorite cocktail.

"Canadian Mist Black Diamond delivers the exceptional quality and taste our current consumers have come to expect from Canadian Mist," added Alan George, Canadian Mist Brand Director. "It's truly a premium whisky experience that is ideal for celebrating life's special occasions, or any occasion at all."

Canadian Mist Black Diamond, a Brown-Forman product, has a suggested retail price of $14.99 for a 750ml. It will launch in six markets in August - Colorado, Florida, Georgia, Illinois, Michigan and Texas. More markets will follow in early 2011.