Perfume manufacturer Lancôme is using recycled board from papermaker Tullis Russell for the outer packaging of its Aroma Blue fragrance.

Tullis Russell's 350gsm Trucard 1 gloss is certified by the FSC and is made from 50% post consumer de-inked recycled fibre.

But Tullis Russell said that the packaging still had the properties of premium cartonboard.

Malcolm Sinclair, sales and marketing director for Tullis Russell, said: "We are able to offer printers and brandholders the chance to choose a genuine recycled content cartonboard while preserving the look, printability and technical performance they need".

The company supplies a full range of board products, including one- and two-side uncoated cartonboard, uncoated Trucard 0, and high-gloss grade Trucard ice.

Lancôme is the main brand in L'Oréal's luxury products division.